Brand

Pick. Survive. Outlast everyone.

Logos, colours, fonts and the handful of rules that keep them looking right. Made for anyone running a comp, making content about Puntr, or writing about us. Take what you need, no permission required.

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The full brand pack

Logos in SVG and PNG, the Playr+, Puntr+, Plannr, Last Man Standing and Overall wordmarks, app screenshots, the store badges and the one-pager. ZIP, about 2.6 MB.

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Brand essentials

Two pages: what Puntr is, how to write the name, the logo do's and don'ts, the colours and the fonts. PDF.

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What Puntr is

Puntr is a last-one-standing sports tipping game. Players join a pool, pick one team to win each round, and are knocked out when their pick loses. Last punter standing wins. It runs across NRL, AFL, NFL, EPL and more, on the web and on iOS and Android.

Puntr is a social competition game, not a sportsbook. It should always look and read like a premium game between mates, never like a betting app. Celebrate the game, not the gamble.

Boilerplate, copy and paste: Puntr is a last-one-standing sports tipping app where you pick one team a round and get knocked out when you're wrong. Free to play, multi-sport, available on the web, iOS and Android at puntr.app.

Logo

The mark is a raked jersey "P" in bright gold on a purple tile. The lockup sets that tile beside the PUNTR wordmark. The tile on its own is the app icon and favicon.

Do

Leave clear space around the lockup equal to the height of the "P".
Use the white or gold wordmark on dark and photo backgrounds, and purple or black on light ones.
Keep the purple tile behind the gold P whenever the background is light.
Use the SVG files wherever you can. They stay sharp at any size.
Use a single-colour version if you are printing in one ink.

Don't

Recolour the P anything but gold, or its tile anything but purple.
Straighten the rake, or stretch, squash, rotate or outline the logo.
Put the gold P on a light background without its purple tile. It fails contrast.
Add shadows, glows, gradients or textures to the mark.
Rebuild the wordmark by typing "PUNTR" in another font.
Lock the Puntr logo up with another logo as though the two were one mark.

Colour

Purple leads everywhere. Gold is the premium accent, used for the mark, a highlight, or one call to action per screen, and never as body text on a light background.

Purple

#4C1D95

Primary. The logo tile, headers, primary buttons, brand fills.

Purple bright

#7C3AED

Links, focus rings, active and selected states.

Purple deep

#2E1065

Dark surfaces and hero backgrounds.

Gold

#FFC400

The mark, highlights, and one call to action per screen.

Gold deep

#E0A800

Gold hover and gold borders. Never text.

Ink

#15121C

Body text on light backgrounds.

Canvas

#F3ECE1

The warm page background.

Off-white

#F7F4EF

Text and marks on purple surfaces.

Gold fills and gold buttons always take ink text, never white. On purple surfaces, text is the warm off-white.

Type

Display and headings	Saira Condensed, weight 900 for display and H1 (set uppercase), 700 for H2. Free from Google Fonts.
Body, UI and data	Inter, weights 400 to 700. Free from Google Fonts.
Numbers	Tabular figures anywhere numbers line up: leaderboards, margins, countdowns and ranks.
If you can't use them	Arial Narrow or any condensed sans for headings, Helvetica or Arial for body.

Name and spelling

Puntr	Title case in every sentence, heading and caption. Never "PUNTR", "puntr" or "Puntr App" in running text.
PUNTR	All caps lives inside the logo wordmark only. Never typed out by hand.
Puntr+ and Playr+	Title case, no space before the plus. Two different products: Puntr+ upgrades a comp, Playr+ is a personal subscription.
puntr.app	The domain, always lower case.

Voice

Plain Australian English, short and punchy. Talk to the player like a mate who is also in the comp: confident, a little cheeky, premium but playful. The player is "you"; the rest of the pool is "they". Let the numbers carry the drama, survivors left, margins, countdowns. No manufactured urgency, and no emoji in product chrome.

Questions

Anything not covered here, a use you are not sure about, or an asset you need that is not in the pack: email hello@puntr.app and we will sort it out.

The Puntr name and logo are ours. You are welcome to use them to talk about Puntr, run a comp or make content. Please do not use them to suggest we made, endorsed or sponsored something we did not.